IDEATION
Through techniques like brainstorming, sketching, and collaborative exercises, participants in the ideation phase aim to explore innovative solutions and uncover novel approaches to address the identified problem or challenge. This phase encourages a free flow of creativity, fostering an environment where even unconventional ideas are welcomed and explored.
MOBILE FIRST
Prioritizing the development of user interfaces for mobile devices first is beneficial because it acknowledges the increasing dominance of mobile usage. This approach ensures that designs are optimized for smaller screens, providing a more streamlined and user-centric experience on the most prevalent and accessible devices. Additionally, it fosters a responsive design mindset, allowing for smoother scalability to larger screens while maintaining a solid foundation for mobile users.
DESIGN JAM
By working in collaborative and time-constrained workshops, cross-functional teams come together to generate creative solutions for specific design challenges. The benefits include innovation and rapidly producing a variety of ideas through intense, focused ideation sessions, ultimately leading to more effective and diverse design outcomes.
CONVERGENT & DIVERGENT
Convergent exercises involve narrowing down and selecting the best ideas from a pool of diverse solutions, aiming to converge towards a focused direction. Divergent exercises, on the other hand, encourage the generation of a wide range of ideas without immediate judgment, allowing room for creativity and exploration. The benefit of these exercises lies in their complementary nature, with divergence allowing for expansive ideation and convergence refining and selecting the most viable solutions, ultimately leading to well-rounded and innovative design outcomes.
WHITEBOARDING
Whiteboarding offers several advantages, providing a visual and collaborative platform for rapidly sketching and iterating design ideas. It facilitates real-time communication, enabling team members to quickly share, discuss, and refine concepts, fostering a dynamic and efficient ideation process. The visual nature of whiteboarding also enhances team engagement and ensures a shared understanding of the proposed user experiences.